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In today’s rapidly evolving digital age, few forces have as profound an influence on management decisions as social media. Once seen merely as platforms for personal expression and connectivity, social media platforms like Twitter, Facebook, Instagram, and LinkedIn have grown into powerful tools for organizations to interact with stakeholders, shape their brand, and gauge public sentiment. This evolution has undeniably impacted the very essence of management in our digital society.

Social media provides businesses with real-time feedback. A new product launch, service offering, or marketing campaign can be praised or critiqued instantly, allowing for swift management decisions based on public sentiment. This immediacy has revolutionized the feedback-gathering process, pushing companies to become more agile and responsive.